Here are some of the projects I've worked on

Scroll down to see examples of everything from the development of EVPs and Talent Value Propositions (TVPs), to persona creation and competitor analysis, across a range of sectors. Importantly, you'll see what the insights I generated enabled - because I'm big on insights helping to drive actions. Needless to say, where my work informed the development of full employer brands and/or recruitment campaigns, I worked with some great creative teams to make these a reality. See my 'Paula +' page in the navigation menu to read about how I can provide an extended service, ranging from creative through to brand activation, for clients who might not already have their own agencies in place for what might come next after the insights have been delivered.