Here are some of the projects I've worked on

Scroll down to see examples of everything from the development of EVPs and Talent Value Propositions (TVPs), to persona creation and competitor analysis, across a range of sectors. Needless to say, where my work informed the development of full employer brands and/or recruitment campaigns, I worked with some great creative teams to make these a reality. See my 'Paula +' page in the navigation menu to read about how I can provide an extended service, ranging from creative through to brand activation, for clients who might not already have their own agencies in place.

Direct Line Group
Essex County Council
Maersk - Logistics
Sainsbury's
The Riverside Group - Social Housing
The City of London Corporation
Maersk - Global
Ericsson - Tech Persona
Skanska UK
Novo Nordisk - Digital Persona
Hitachi Rail - Global
Competitor Analysis
Back to Top