Paula Simmons
I'm an Employer Brand Insight Consultant, Insight Project Lead and EVP Maker. I use research techniques to help organisations understand their core narratives as employers - identifying what's different about their offer, grounded in the reality of the employee experience, the context of strategic direction, and against the backdrop of what the competition is saying.
I work with in-house teams directly and/ or in partnership with agencies. My experience spans most sectors, and I work regionally, nationally and internationally.
Sometimes clients are looking for the insights alone. Sometimes they want me to create an EVP. Sometimes they want the insights to signpost how and where best to invest budget in recruitment marketing/ employer brand activations (including creative development), and for me to help shape that. And sometimes, clients just want a facilitated session to help them determine what their project brief should be.
This simple portfolio site gives an indication of the outputs from some of the different challenges I've helped clients to address. If you're looking for this type of intelligence for your organisation; or you're looking for clarity around what your company's proposition is as an employer - overall, for a particular skill set or persona, during BAU (whatever that is these days!) or to help you move through organisational/ culture change - let's chat.
I'd love to share my experience and explore ways in which we could maybe work together. So get in touch - via this site, or LinkedIn.
