Paula Simmons
Employer Brand Insight Consultant. EVP Maker. Insight Project Lead.
Hi, thanks for stopping by. I'm Paula, and I use research techniques to help organisations understand their core narratives as employers - identifying what's different about their offer, grounded in the reality of the employee experience, the context of strategic direction, and against the backdrop of what the competition is saying.
Having held senior roles agency-side, I'm now an independent consultant - which gives me an opportunity to work with an even greater range of clients, including those with smaller budgets who might feel employer branding, and the insight that underpins it, is beyond their reach.
I work with client teams directly (HR/People, Employer Brand, Recruitment, Culture) or in partnership with agencies. My experience spans most sectors, and I work on projects at regional, national and international level. Sometimes clients are looking for the insights alone. Sometimes they want the insights to signpost how and where best to invest budget in creative development and recruitment/ employer brand activations, and for me to also help shape that. And sometimes, clients just want a facilitated session to help them determine what their brief should be.
This site gives an indication of the outputs from some of the different challenges I've helped clients to address. If any of them resonate with you, or you've recently found yourself asking what your company's proposition is as an employer - overall, for a particular skill set or persona, during BAU or (as is so often the case these days) during times of organisational/ culture change, let's chat. I'd love to hear about it, share my experience, and explore ways in which we could maybe work together.
So get in touch - you can drop me an email or LinkedIn message.
